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Testimonials
"The GOA has provided many business AND personal relationships that will carry over for many years. I truly feel lucky to be part of an organization that does so much to assist in the success of its members. I have been involved in a few chambers throughout my career and this by far is the best!"
Larry Minutillo
BMO Harris Bank, N.A.
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Strategic Plan
In order to accomplish our Stated Mission, we will pursue the following objectives:
Membership
- Develop and implement program(s) to maintain first year renewals at or greater than 70%
- Develop and implement program(s) to maintain second year and beyond renewals at or greater than 88%
- Develop and implement program(s) to recruit 200 new members in 2011, 220 in 2012 and 242 in 2013
Programs & Events
- Generate Sponsorships revenues of $108K in 2011, $129K in 2012 and $150K in 2013
- Collaborate with other groups, chambers and networking organizations in at least one event per quarter
- Increase overall participation in events by at least 20%
Marketing & Public Relations
- Increase the GOA’s combined followers on all Social Media networks to 2,000
- Attend and participate in at least one non-GOA event or activity per quarter to create positive awareness of the our organization
- Track print and electronic media exposure (non social media) and report monthly
Government Affairs
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Expand existing and develop new relationships with key government officials within our region (Monthly)
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Organize events to highlight and promote & support issues that impact our membership (Quarterly)
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Provide scheduled communication to the membership on how to access, understand, and influence legislative issues (Minimum, once per Quarter)
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